‘Don’t Be A Space Invader’ campaign launched by Highways England to encourage motorists to drive safer

 

According to a new study carried out by Highways England, tailgating is responsible for one in eight casualties on England’s motorways and major A roads.

Their research found that over 100 people are killed or seriously injured every year following an accident in which a vehicle has driven too closely to the one in front.

The Government owned company, who are responsible for managing England’s motorways and major A roads, suggest that not all tailgating is deliberate, with many drivers having no idea that they’re dangerously invading the space of another car.

'Don’t Be A Space Invader' campaign launched by Highways England to encourage motorists to drive safer

New study finds tailgating responsible for one in eight casualties on England’s motorways and major A roads © Copyright Ian Paterson and licensed for reuse under this Creative Commons Licence.

 

Highways England have launched a new campaign called ‘Don’t Be A Space Invader’ which they say is based on the original arcade game.

The campaign is urging drivers to leave at least a two-second gap between them and the vehicle in front, which should be doubled in wet conditions.

Former research using a dashcam and heart monitors found that a drivers’ usual reaction to being tailgated was surprise, followed by anger with an increased heart rate.

In a separate survey carried out recently, tailgating was also noted as being the biggest gripe amongst motorists concerning other road users, followed by middle lane hoggers.

Highways England’s new campaign is being supported by Nigel Mansell, a former British F1 champion who’s now the president of IAM RoadSmart, a UK-based road safety charity serving nine countries.

“Tailgating is a driving habit I utterly deplore. Not only is it aggressive and intimidating, but it can lead to a crash with a tragic outcome,” said Mr Mansell.

Richard Leonard, from Highways England, said: “We want everyone to travel safely, so the advice is – stay safe, stay back.”

 

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