Marked in snow – the Land Rover Defender drawn in snow to celebrate it’s 70th anniversary this month

 

To celebrate it’s 70th birthday at the end of the month, a sketch of the Land Rover Defender has been drawn into the snow in the French Alps.

The special anniversary outline of the Land Rover Defender was created by snow artist Simon Beck, who braved sub-zero temperatures and walked more than 20,000 steps (10.2 miles) before reaching the spot where he created the 250-metre wide snow drawing.

The snow sketch pays tribute to the first ever drawing that was made in the sand at Red Wharf Bay, in Anglesey which subsequently led to the Land Rover Series being born and revealed in 1948 at the Amsterdam Motor Show.

It's a real snow stopper!

Marked in snow – the Land Rover Defender drawn in snow to celebrate it’s 70th anniversary this month (Land Rover/PA)

 

World Land Rover Day will be celebrated by enthusiasts from across the globe on April 30 and what better way to commemorate it’s beginning than by sketching a huge Land Rover Defender into the snow 2,700 metres up at La Plagne in the French Alps.

And rightly so, Mr Beck drove a Defender close to the peak before jumping out and continuing his journey on foot.

“Making my snow art requires endurance, accuracy and strength – all attributes shared with the Defender,” said Beck, adding: “Its iconic shape is so simple and recognised across the world; this must be the most recognisable piece of art I’ve ever made.”

Chief executive of Jaguar Land Rover (JLR), Dr Ralf Speth said: “To reach the landmark of 70 years is truly special and we will mark it with a year of celebrations.”

 

For more information regarding our business/personal car leasing services and amazing offers please click here, or give us a call today on 01904 55 75 44.


0 thoughts on “It’s a real snow stopper!”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

News

Revealed: Driving offence hotspots in the UK – Is it where you live?

Research finds Avon and Somerset are ranked the highest for driving offences   New research has revealed the UK’s driving offence hotspots and it seems drivers in Avon and Somerset are the ones most likely Read more...

News

New survey discovers one in five suffer from car sickness

And those in the back seat are the ones most affected by nausea   According to new data, those travelling in the back seat of a car are the ones most likely to suffer from Read more...

News

Failed car smoking ban – only ONE prosecution in nearly two years

New law came into effect in 2015 to help protect young children from second-hand smoke   According to figures released by the Ministry of Justice, only one person in the UK has been prosecuted as Read more...